Cheese Market Intelligence Service (CMIS)
The need to develop a structured approach to market intelligence has led Proteus Insight to incorporate a four-stage approach of Direction, Collection, Processing and Dissemination in order to gather the appropriate market information and convert it into relevant market intelligence product and passed on to the right people to use.
As there is a vast amount of market information on competitors and market environment, Proteus Insight assists clients and their marketing staff in breaking down market information needs in order to be collected and processed.
Direction Determination of client Information Requirement (IR), plan collection effort and maitain continuous check on productivity of collection effort.
Collection Exploitation of market sources by Proteus Insight and the delivery of information obtained to client for use in production of market intelligence.
Processing Concersion of market information intelligence through collation, evaluation, analysis, integration and interpretation.
Dissemination The timely conveyance of market intelligence in appropriate form and suitable means to the client and those who need it.
electronic CMIS
